Privacy, Cookie & Data Policy

The privacy of our users is important to us and we take care to safeguard it. We have updated this policy in line with the principles of the General Data Protection Regulations (GDPR) that came into effect on 25th May 2018.

This page describes our privacy policy, including the information that we might collect and how this is processed and stored.

What information do we collect?

We collect:

  • The names and email addresses of individuals that contact us – companies or members of the public – directly with an enquiry

We collect information for the following activities:

  • To answer questions from the public

More specifically:

About Bed Advice UK: Bed Advice UK is brought to you by The National Bed Federation. The NBF is a (not for profit) trade association for British and Irish bed manufacturers and other companies within the supply chain, and as such is principally a membership organisation. Therefore, the focus of the NBF’s main public activity in regard to the processing of personal data is business-to-business and the lawful basis for processing personal data will often be because it is in the legitimate interest of the parties and necessary for the performance of the contract with the NBF and the member.

The NBF operates with a few trusted individuals that provide consultancy services in specific areas and these are governed by a contract (employment or service) and a privacy policy in line with data protection laws. With a few exceptions, when engaged with members, including member recruitment or retention activities, no personal data will be shared outside of the NBF or any consultant(s) or trusted third parties that the NBF engages to help in this exercise and in the general operation of the business. (For further detail – see below – Do we disclose any information to outside parties).

Visits to our website:

Visitors to the Bed Advice UK web site do so on an anonymous basis. However, your personal information will be processed if you voluntarily complete any forms on our site or if you contact us with comments or specific requests.

Log File Analytics & Google Analytics: Our web server records IP addresses and writes these to log files that allow us to analyse visitor numbers on this website, track user’s movement around the website and from page to page, we use this information see how visitors use and interact with our website.

Google Analytics is implemented on this website and collects various data points from visitors to the website. IP Addresses are used to distinguish visitor numbers to the website. Google Analytics will record the country you access this website from using your IP Address. Data gathered by Google Analytics allows us to analyse visitor numbers on this website, track user’s movement around the website and from page to page, we use this information see how visitors use and interact with our website. Google Analytics data is stored for a period of 26 months which allows us to build a year upon year picture of visitor numbers to our website.

Data gathered by Google Analytics may be stored outside of the European Union in line with its undertakings through the EU-US Privacy Shield Program. Further information can be found at

You can find out more about Google’s position on privacy as regards its analytics service at

Website Backups: This website is backed up on a regular basis for security and disaster recovery purposes. The backups are stored securely with Dropbox. Dropbox may store these backups outside of the European Union in line with its undertakings through the EU-US Privacy Shield Program. Further information can be found at

Website backups will be stored for a maximum of 30 days before being deleted.

How does the NBF store and protect your information?

The information we collect is stored on and off line and we implement a variety of security measures to maintain the safety of personal information. On-line data is stored in the local server and backed-up regularly. Some data is held in portable hard drives and these are stored in secure locked cabinets. Paper documentation is stored in organised files in locked cabinets. Archived paper data is held concerning past NBF activities and this data held in a secure and locked storage area.

We will retain all given information on the following basis

All information required to administer our accounts system, including bank account details, are stored on Sage software. All paper accounting information is routinely destroyed after seven years. Similarly, where applicable, the criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.

All other contact details and information is retained until otherwise advised by a member company that it should change, or for a reasonable period after a member company leaves membership as is the case for any other contact details unless that individual has unsubscribed from further contact or a specific opt-in requirement is appropriate and that individual had not provided it.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computer hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

See our Cookie Policy for more information.

Do we disclose any information to outside parties?

Identifiable personal information collected by the NBF whether business or public, will not be sold, exchanged, transferred, or given to any other company or third party for any reason whatsoever, without your explicit consent. This does not include:

  • Trusted third parties who assist us in operating our website, e-mail distribution, conducting our business, or servicing you, so long as those parties agree to keep this information being confidential.
  • Information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Third party links

Occasionally at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. We do not provide personal information to these third parties.

Internal policies

All those working for the NBF are issued with a privacy policy, a data subjects’ access policy and a data subject rights policy and in that respect all are advised of their right:

  • to be informed
  • of access
  • for any inaccuracies to be corrected
  • to have information deleted
  • to restrict the processing of the data
  • to portability
  • to object to the inclusion of any information
  • to regulate any automated decision-making and profiling of personal data

Equally, all are advised to make the controller (NBF) immediately aware if they believe there has been a personal data breach and the NBF will, if founded, report the breach to the Information Commissioner’s Office without undue delay and within 72 hours of discovering the breach.

Please note a reportable breach is one which is likely to result in a risk to people’s rights and freedoms. If this is not a likely consequence, the breach does not need to be reported. The data held on individuals in NBF member companies is provided by the member and can be corrected, deleted or amended at any time by advising NBF of the appropriate changes.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

The cookies we set are a mix of essential cookies that are used for the session handling of logged in members and non-essential cookies that are used to collect information for making reports about how people use our website and to help us improve the site. The cookies collect information in an anonymous form.

The list below describe the cookies we use on this site and what we use them for. We currently place these cookies using Implied Consent – if you are not happy with the usage of cookies on this website, then you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

First Party Cookies

These are cookies that are set by our website directly.

Session Cookies

These session cookies are essential cookies that are used to remember the status of logged in users so that you don’t have to sign in every time you visit a different page with restricted access in place.

Cookie Name: PHPSESSID – Expires at end of session when you leave the website.


Cookie Name: wordpress_sec_{random} – Expires at end of session when you leave the website.

Cookie Name: wordpress_sec_{random} – Expires at end of session when you leave the website.

Cookie Name: wordpress_logged_in_{random} – Expires at end of session when you leave the website.

Cookie Name: wordpress_test_cookie – This cookie is used by WordPress to test that cookies are enabled on your browser.

WordPress Comments

If you leave a comment on our blog, cookies will be placed on your computer. This is purely a convenience, so that you won’t need to re-type all your information again when you want to leave another comment.

Cookie Name: comment_author_{HASH} – Expires after 1 year

Cookie Name: comment_author_email_{HASH} – Expires after 1 year

Cookie Name: comment_author_url_{HASH} – Expires after 1 year

Cookie Consent

Cookie Name: catAccCookies – Expires after 1 month – This cookie is used to remember your cookie preference if you visit the website multiple times within 1 month.

Email Marketing Opt-in

Cookie Name: et_bloom_optin_optin_1_mailchimp_{random}_imp – Expires after 1 year – This cookie is used to remember interactions with our newsletter signup system.

Spam Shield

These cookies are classed as strictly necessary and are used to prevent spam being submitted through contact forms and blog comments.

Cookie Name: JCS_INENREF – Expires at end of session

Cookie Name: JCS_INENTIM – Expires at end of session

Cookie Name: SJECT1805 – Expires at end of session

Cookie Name: _wpss_h_ – Expires at end of session

Cookie Name: _wpss_p_ – Expires at end of session

Third Party Cookies

These are cookies set on your computer or device by external websites whose services are used on this site.

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Google Analytics

Cookie Name: _ga – Expires after 2 years – This cookie is used to distinguish users.

Cookie Name: _gid – Expires after 24 hours – This cookie is used to distinguish users.

Cookie Name: _gat – Expires after 1 minute – This cookie is used to throttle request rate.

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

You can find out more about Google’s position on privacy as regards its analytics service at

External Websites

This web site contains links to other sites. Please be aware that The NBF is not responsible for the cookie policies of such other sites. We encourage our users to be aware when they leave our site and to read the cookie policies of each and every web site that they visit. This cookie policy applies solely to this Web site.


We use first-party cookies (e.g. Facebook Pixel) and third-party cookies together.

Please note that we do not merge personally-identifiable information with the non-personally identifiable information collected through any Facebook product or feature.

Facebook cookie policy:

Facebook privacy policy:

Facebook privacy and advert controls can be found here: and here

By using our site, you consent to our website privacy policy.

Changes to our Privacy Policy

This Privacy Policy and Cookie Policy may be updated periodically without prior notice to reflect changes in our personal information and data practices.

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 03/07/2020 – Updating the Changes to our Privacy Policy section. Removing the Ecommerce Accounts section and removing mention of WooCommerce Cookies that are no longer used.

This policy was modified on 04/05/2018 – Updating the whole privacy policy ahead of GDPR implementation

The NBF is not obliged to register with the Information Commissioner’s Office because of the nature of our organisation and its activities. If you have concerns over our information rights practices, you may contact the ICO –

Contacting NBF – the data controller

If there are any questions regarding this privacy policy you may contact us using the information below.

The National Bed Federation Ltd,
High Corn Mill,
Chapel Hill,
North Yorkshire,
BD23 1NL,

Controller contact: