It’s difficult to know where to start when shopping for a new bed – what do you buy, where do you buy it from, and what materials should you look for? There are so many retail outlets to choose from too – from national bed-specific retailers to small niche independents and general furniture stores – the whole process can often feel overwhelming especially when you want to avoid rogue traders and buy from a reputable retailer!

That’s why we thought we would share with you the retailer finalists just announced in the prestigious 2021 NBF Bed Industry Awards. The entrants in the National Bed Federation (NBF) awards were judged by an independent panel on customer service, staff development, adjusting to Covid-19, financial performance, marketing/sales strategy, and their support of NBF brands. Excitingly for the first time, the awards have a dedicated category to NBF Retail Champions.

NBF Retail Champion of the Year finalists

Eades & Co
Sound Sleep
Sussex Beds

National Bed Retailer of the Year finalists

Bensons for Beds
Dreams
Furniture Village

Online Bed Retailer of the Year finalists

Land of Beds
Mattress Next Day
Mattress Online

But what is a Retail Champion?

In 2020 the NBF launched its Retail Champions Scheme to raise awareness among bed shoppers of the rigorous and independent testing carried out on NBF members to ensure their products are reputable and made to the correct standards. All NBF members display the NBF tick of approval badge on their products.

We understand the importance of knowing what you’re buying is safe (complies with regulatory requirements for flammability), clean (the fillings are new and not old and used) and honest (does what it says it does).

The scheme helps to combat the increasing number of low-quality online sellers and door-to-door mattress salespeople preying on unsuspecting and vulnerable customers, by clearly identifying retailers you can trust.

There are two levels to the scheme:

Retail Champions: those who source at least 50% of beds from NBF members

Premier Retail Champions: shops that sell only NBF member beds will be awarded Premier status.

Finding bed retailers near me

The first step in your bed buying journey is finding your nearest Retail Champions. Use our dynamic postcode search listing on the website, type in your location, select the search radius, and press ‘search’ – easy! Your nearest retailers will then be listed and shown on the map. You can also use the tick box to filter your search results for only Premier Retail Champions.  Read more tips on how to buy a bed that’s right for you.

Keep an eye out in September for the announcement of this year’s Bed Industry Awards winners!

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